The Art of Branding Your Product or Service with Branding Expert Kennan Burch

Join Os Hillman and Kennan Burch for this informative one hour webinar. Os and Kennan both come from a career in marketing and advertising and want to help you learn how to effectively brand your product or service.  Follow along with PowerPoint as you listen to the discussion, and you'll also have the opportunity to ask questions. Purchase also includes FREE eBook from Kennan Burch on Branding Secrets of Fortune 500 Companies.

Kennan Burch is a branding expert.  After 20 years at Darden, a $7.5 Billion brand-building company, and over $1 billion in advertising initiatives during his career, he launched Brand Catalyst Partners in March of 2008.  He is now strategically aligned with Stan Richards, founder of The Richards Group who developed "The Cow Campaign" for Chic-Fil-A, "We'll leave the light on for you" for Motel 6, "You Can Do It, We Can Help" for Home Depot, and over 200 brands.  Armed with his corporate experience and his support from The Richards Group, he confidently leads executive teams and organizational leaders through a process that produces a one page brand definition that invigorates teams to live out and implement their highest calling as a brand.  He then coaches executives through the process of implementing the brand they desire to create, and brings together the necessary resources to bring the brand to life.

Learn more:

http://www.tgifbookstore.com/The_Art_of_Branding_Your_Product_or_Service_p/web-1006.htm